At the end of 2025 I moved to Tokyo. The boxes are unpacked, the commute is memorized, and the old website — built years ago, for a different person in a different city — finally stopped making sense. So I tore it down and rebuilt it from scratch.
Here is what changed.
The site is bilingual now. I write in English and in Chinese, and rather than pick one, everything here exists in both. There is a language switcher in the header; when a post has a twin in the other language, it takes you straight there.
Photography gets a real gallery instead of a folder of images squeezed into blog posts. I trained in photography before I ever worked in marketing, and I have missed having a proper place to put the work. Photos are organized into albums now, and they should load fast on any connection.
Videos live on YouTube — I’m @hiro_hyun there — and get embedded here, so the site itself stays light.
Under the hood it is a static site built with Astro. No trackers, no pop-ups, no newsletter box sliding up from the corner. Just pages.
As for what I will write about: the craft of marketing and social media, which is my day job and which I think about more than is probably healthy; life in Japan, from someone still learning it one form and one train line at a time; and photography — the technical parts, and the parts that are not technical at all.
I don’t have a posting schedule, and I won’t pretend to. But the writing finally has somewhere to live, and in my experience that alone changes how much of it happens.
If you have read this far — thank you. Welcome in.